Thursday, April 4, 2013
“Toxic Noise” appears on the group’s current album, The Vines of Age, and band leader Yoo Soo Kim explains the genesis of the clip:
Before shooting "Toxic Noise," we knew that there was a certain moving energy that the song has, but couldn't quite figure out a story or concept that best conveyed that energy. For a couple months, we were at a loss on what to film for the song, but at a show in Ames, IA, we stumbled on some music video that focused heavily on lights to contrast between different feelings of mellowness and bombast. In a similar way, the quiet verses and loud choruses of "Toxic Noise" paralleled that song. To this day, we honestly have no clue what video we saw, but we commend that forever mysterious video for leading us to our concept. We pitched the idea to Kevin Larson, a director we worked with for our last two videos, and, from there, rented and built different lights to achieve the effect. The setting itself was easier - our keyboardist Ben is the choir director at Maine West High School in Des Plaines, IL, and he was able to let us use the school's auditorium for a day; just enough time to squeeze a music video shoot in.
Check out the band's main site here