Superstar DJ and producer Avicii, aka Tim Bergling, today announces ‘Avicii x You’ – a collaborative project urging fans and producers from all corners of the world to create and submit the beats and sounds that will turn into his next hit track.
The collaboration project will be run in five stages and last for six weeks. Each week, artists will be able to join the collaboration by creating and uploading samples based on specific themes determined by Avicii.
Avicii will act as executive producer, curating sounds like the baseline, effects, melody, rhythm, and vocals. Avicii will then pick his three favorite contributions on a weekly basis and put these samples up for a public vote. Once all the sounds have been selected, Avicii will start producing the track with all the beats, which is to be premiered on February 26, 2013.
“My main ambition with this project is to create a large, worldwide music collaboration. It will be incredibly cool to create a house piece out of so many talented artists’ different ideas,” says Avicii.
“With the 'Avicii x You' project we are trying again to shift a paradigm and for it to become another ‘first’ using today's possibilities through social technology. As usual, we hope to raise awareness not only for Avicii being an amazing producer, but also for the electronic dance music scene and how song producing is not exclusive to only trained musicians. It's a world-inspiring, community-engaging and fun project," says Ash Pournouri, Avicii’s business manager and producer in his own rights.
‘Avicii x You’ is made possible by the constantly evolving digital society, where new ways of working creatively across borders are allowed to emerge. Here, creation is not done individually, but rather collaboratively – as a shared process between people from all around the globe. The partners behind the project are At Night Management, telecom technology and services provider Ericsson and Universal Music.
All royalties from everyone creatively contributing to the final track will be donated to the charity foundation House For Hunger. House For Hunger was founded in 2011 by Avicii and Ash Pournouri to fight the constantly growing hunger problem worldwide. The organization kicked off in early 2012 with a massive US Avicii tour enabling Avicii and Ash Pournouri to personally donate 1 million USD to Feeding America.
The creative process will be documented on camera, and those videos will be premiered throughout the project across VEVO. The world’s leading all-premium music video and entertainment platform will make all videos available on VEVO.com as well as its mobile and tablet apps and recently launched Xbox and Roku channels.
‘Avicii x You’ is set to be an electronic music journey to remember and aspiring participants will be able to upload their sounds and enter the collaboration by submitting their work here, until February 13th.
About Avicii
Hailed by Rolling Stone magazine as “one of the Princes of the contemporary renaissance of EDM,” Grammy-nominated Avicii – born Tim Bergling – is best known for his acclaimed live performances and for his international mega-hit ‘Levels’: The hit which conquered club charts worldwide, racked up over 50 million YouTube views, and was declared David Guetta’s “Tune of 2011” in DJ Mag. He was recently ranked as the second-most influential under-30 person in music by Forbes magazine.
Following an intense and prolific touring schedule as well as the worldwide release of his summer smash hit ‘Silhouettes,’ the Swede soared to #3 in the 2012 DJ Mag poll listing the Top 100 DJs – this, after just three years as a performing artist.
In 2012 alone, Avicii has headlined festivals such as Ultra Music Festival, Tomorrowland, Electric Daisy Carnival, and Lollapallooza, as well as having his first summer residency at Ushuaïa Beach Hotel in Ibiza smashing the party island to smithereens. Avicii is also one of the genre’s most sought after samplers and collaborators. His ‘Superlove’ collaboration with Lenny Kravitz, and remix of Madonna’s ‘Girls Gone Wild,’ are among the most acclaimed tracks of this year.
About At Night
At Night Management, founded by Ash Pournouri in 2009, represents a new generation of music management, and brings a fresh and innovative perspective to the music business based on the realities of the future over the traditions of the past.
At Night Management and the Ash Alliance team, with offices in Stockholm, New York, and Los Angeles, has combined a creative approach to building modern music careers with a hard-nosed, relentless business acumen required in today’s highly volatile entertainment industry. Pournouri’s penchant for creating new paradigms for success stems from an ability to force his vision into reality, and forms the basis of the company’s motto—“we don’t discover artists, we create them.” His eye for raw talent and the experience to nurture it is combined with a strategy that’s based on leveraging fame into a brand that transcends music into areas such as fashion, movies, charity and more.
At Night’s oversight of Avicii’s career is marked with a mix of new media savvy and old-school moxie, as illustrated by his eschewing commitments to any one record label, booking agent, or residency offer, while striking brand and licensing deals with Bud Light and Ralph Lauren’s “Denim & Supply” line—the first ever celebrity relationship for the venerable brand. With his oversight, Avicii has in three years rocked to the #3 spot on DJ Mag’s list of top 100 DJs in the world.
At Night has since added the dubstep duo Cazzette to their roster, creating the innovative and first-ever launch of an artist project on Spotify.
About Ericsson
Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company’s net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
Universal Music Group
Universal Music Group (UMG) is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising.
The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet.
VEVO
VEVO is the world’s leading all-premium music video and entertainment platform. VEVO is available in the United States, Australia, Brazil, Canada, France, Ireland, Italy, New Zealand, Spain and United Kingdom through VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Roku, Boxee) and user embeddable video players. In various territories, VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 markets, expanding the platform’s reach around the globe.
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