 In 1968, under a haze of publicity, The Beatles opened their collective door to all manner of musicians, writers, artists, film-makers, inventors, designers, freaks and more than a fair share of opportunist sharks. But, despite a hefty investment, little of substance was forthcoming from these assorted misfits outside of the music that emerged from one division of the potential empire; Apple Records.
Even discounting those Apple platters that featured as artist the collective or individual names of the company's bosses, music that stands the test of time superbly was released under the stamp of this enterprise. Music which remains available still and both popular and exciting more than 40 years after the majority of it was produced.
Strange Fruit- The Beatles' Apple Records is the story of a record label which came to exist under extraordinary circumstances, produced extraordinary records and was operated under extraordinary guidelines.
Featuring new interviews with former label M.D. Tony Bramwell, members of Badfinger, The Iveys and Elephant's Memory, Jackie Lomax, Brute Force and David Peel, plus musician and Beatles expert Chris Ingham, author and journalist Mark Paytress and Apple biographer Stefan Granados.
The film also includes archive footage of Apple artists and the organization for which they recorded as well as interviews from the vaults, location film, rare photographs and of course, the music upon which the label made its name.
“Pleasantly surprising in its detail, 'Strange Fruit -- The Beatles' Apple Records' should satisfy the die hard fans of the Beatles, as well as more casual music enthusiasts looking for balanced, informed account of the last throes of the band and their risky, curious venture of running a label.”
—Kevin Jagernauth, INDIEWIRE
“This is an excellent overview of an often overlooked aspect of the Fab Four's legacy. Easily earning a Highly Recommended rating, it's perfect for the purist and novice alike. Today, many artists have their own boutique label. Sadly, few seemed to have learn the lessons taught to them by the biggest band in the history of music - and their own egoinfused folly. ”
—Bill Gibron, DVD TALK
“An excellent documentary film which has been well researched and edited. With experts like Apple biographer Stefan Granados, it presents a great insight into Apple Records and will be a fab addition to any fan's library. ”
—David Bedford, BRITISH BEATLES FAN CLUB
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